How ROTC Builds Character and Leadership

Enrolling into Junior ROTC most don't really know what to expect, all they moss likely think is that it â€Å"will make them more popular to wear a uniform†. It does NT take very long to realize that the program is so much more than just uniforms. OR ETC provides cadets with life changing skills that strengthen character and leaders hip, and allows them to expand and find who they are. The ROTC program teaches cadets the importance of respect, obedience, trust t, and other traits needed to live and give out positive benefits in the world.Thro cough seasons of self discovery, the want to change one's flaws and keep successful ha bits becomes a main goal to reach. Becoming higher in rank motivates cadets to b behave in ways that show others what it means to be a ROTC cadet, and encourage 20th errs to reach beyond â€Å"just satisfaction†. The most important character trait in ROTC would most definitely have to be leadership. Through principles of loyalty, duty, and respec t cadets learn and demonstrate the ability to take charge and encourage others to do their great est..In order to have a position of leadership, an individual has to have a high level of attendance and cooperation, so that they can assist others in achieving goals. Some have trouble seeing the difference between leading and controlling, and what will benefit t he group rather than themselves. The individuals with the high level of patience, cope ration and teamwork skills are the best leaders, who bring success and respect upon the messes from others. Today's constant change in society, shows that ROTC gives positive contributions for young people to carry on. Junior ROTC takes in young cadets , and releases them as better citizens.Those individuals in the future will be import ant for the world to continue the values of character and leadership. Was one who thought I'd become more popular with given a uniform. I found out that the uniforms teach you to have confidence in yourself, to show how moot voted and dedicated you are in becoming a better citizen, and to show that being popular r isn't as important as it may seem. If it wasn't for my Junior ROTC family I'd still be the shy, no confidence, constant trouble maker I once was. We stick together in everything g, and try our best to spread our positive behavior beyond the classroom.

Business Culture in Turkey

Business Culture Overview A brief overview of Etiquette/Relationships, Business Negotiations, and Communication when dealing with business in Turkey. Etiquette and Relationships Business etiquette in Turkey revolves around personal relationships. Appointments are necessary and should be made in advance. Avoid making these appointments during Ramadan and the months of July and August. Be punctual, although be prepared to be kept waiting for appointments or meetings. Small talk is welcomed during business meetings, do not open up with the business matter at hand immediately.Have all documents in English and Turkish, as well to include charts, graphs, and visual aids. When dressing for business in Turkey, it should be conservative. Exchanging of business cards is a sign of trust from most businessmen. It is important to shake hands when entering, however not so when departing. Business Negotiation Always come to Turkey knowing two things. Success is defined by your ability to establish to build effective personal relationships. Business is personal. Many businesses are still family run although it is changing with MNC’s growing fast.The first meeting is purely social, then from there it will be about business. Do not include any surprises or mystery to your proposal. They are more inclined to visual objects, so include charts, graphs, statistics in presentation. Decision making tends to be slow, it has to pass from less senior members all the way up the hierarchy. Turkish businessmen will start at extremes to engage responses. Know your target figure and work to compromise to a number in the middle. Do not use any pressure tactics or abrupt deadlines because they will just reverse this tactic right back at you and it may drive them away from the deal.Communication Turkish people prefer to conduct business with people they are very trustworthy of. Courtesy is crucial in all business settings. Stand close while conversing, do not back away as it considered ru de. Do not be impatient, many initial questions will not be about the topic at hand, but rather about family, children, soccer and more. Turks are proud to answer questions about their history, culture, but avoid political history. It is vital to maintain eye contact while talking, it is a sign of sincerity. Make sure any gifts are appropriate if given. It is not customary for them to exchange gifts in a business setting however.

Outline for the poem “Stopping by woods on a snowy evening” Essay

Outline Imagery in the poem â€Å"Stopping by Woods on a Snowy Evening† by Robert Frost In â€Å"Stopping by Woods on a Snowy Evening†, the poet uses the contrasts of ideas and images to present the metaphors which will give the main theme and mood to the poem. Visual images and tactile images help to understand better the mood of the narrator along with creating a clear picture of the scenery of the poem in the reader’s mind. The poet uses personification to increase the tension in the middle of the poem in order for the reader to understand that there is some uncertainty in the narrator’s acts. The poem talks about a man wondering around in the woods with his horse on a snowy evening, for a moment he stops and contemplates the scenery. A) The poet uses mostly visual images in describing the scenery, such as â€Å"To watch his woods fill up with snow†, â€Å"The darkest evening of the year† and â€Å"The woods are lovely, dark and deep†. The effect that the poet creates with these images is the sense of tranquility and beauty that made the narrator be lulled by the woods. B) We find metaphors used by the poet in the phrase â€Å"And miles to go before I sleep†, where â€Å"miles to go†, is the metaphor for life and â€Å"before I sleep†, is a metaphor for death. The repetition of this line at the end of the last stanza gives emphasis to the phrase giving a second meaning to the phrase, along with turning drastically the mood of the poem into something darker. C) The poet uses personification in the horse, since he gives human character to the horse when it starts questioning its master decisions. The horse feels anxious and he even tries to awake his master of the trance he has sunk in. The fear of the horse brings tension to the poem along with the  feeling of uncertainty.

Wireless Technologies Proposal Coursework Example | Topics and Well Written Essays - 500 words

Wireless Technologies Proposal - Coursework Example The data could be in the form of voice that a Bluetooth enabled speaker system that can play the voice directly or can be utilized for the conversation between the two persons. Bluetooth is a wireless communication technology that has a short range. It can be utilized to transmit and receive data (Morrow 2002). The Bluetooth can maintain a personal area network (PAN), which is a highly secure networking topology. In this network, only the assigned users can send or receive data, no other user is allowed to enter the network with the permission of the administrator. Bluetooth is a pity common technology that is being utilized to transfer data in the mobiles phones and note book PCs. As the range of Bluetooth is quite less not more than 110m, it is best suited for the Party Plates Organization. It has certain advantages as if it is easy to be utilized, easy to manage, easier to send and receive data and easier to create a Personal area network but the major disadvantage of the Bluetooth is the short range of the Bluetooth. The signal fades out as the user goes far from the sender. The second technology that I will recommend to the Party Plates Organization is the Wireless Fidelity (Wi-Fi) or Wifi is a wireless technology that has made its place with the existing other wireless technologies. It works utilizing the principles of the Local Area Network (LAN). It is utilized to establish a connection between the wireless (Wifi) LAN enabled Note book PC, Personal computer, Mp3 player or a mobile phone and internet. Like the Bluetooth, it has a short range too. An indoor Wifi modem has a range of about 30 meters while the outdoor Wifi modems have a higher range. There are certain advantages of the Wifi over other wireless communication systems. The main advantage of the Wifi communication system is that it could connect a number of users using the same access point. Other advantages like enhanced data

Intellectual property Essay Example | Topics and Well Written Essays - 4000 words

Intellectual property - Essay Example The mentioned sections will attempt to elaborate the legal ground that all businesses in the county have concerning their innovations and creativity that involves business ideologies. The preparation of this report gives a solution to Mr. William Lowie, referred to as Mr. L concerning ownership rights for one of his products in the UK market. The report is also in correspondence with the requisitions of the Supervising Solicitor, Hannah Littlemore. The client, Mr. L is the proprietor of a company called WL Ltd based in Weyford. Mr. L, a British citizen set the company up about five years ago; he owns 95 percent of the shares, and his wife the other 5%. Both Mr. L and his wife are full-time employees of WL Limited. The firm specializes in designing and manufacturing quality products for DIYers. The company is small, but thriving, and has grown substantially in terms of turnover and profit over the last few years. Mr. L designed on of his best-selling products called the Lowie Handibelt. The product is a leather belt with holes and pockets for tools, and with a useful attachment that allows a drill to be used without getting it out of the belt. The Handibelt is made by skilled employees in WL Ltd.’s workshops and went on sale about 18 months ago. WL Ltd sells mainly by mail order and through independent DIY shops in the UK. Sales of the Handibelt have been good and have increased steadily since its launch. The product got a particular boost four months ago when it won an award for Best New DIY Product. About a week ago, Mr. L received an e-mail from a friend, Joe Pennington, congratulating him on WL Ltd.’s deal with Whitesfield Plc. that had apparently allowed the Handibelt to go into mass production and to be sold in major DIY chains. Mr. L was puzzled, as he has no deal with Whitesfield, and had never had any contact with them. He has, however, started to receive letters from people claiming to have bought a Handibelt been disappointed by its low quality.

Introduce a case study of the Korean industrial (or trade) policy Essay

Introduce a case study of the Korean industrial (or trade) policy - Essay Example Domestic savings were very low, and there was little available domestic capital. This obstacle was overcome by introducing foreign loans and inaugurating attractive domestic interest rates that enticed local capital into production. Of South Korea, Taiwan, Hong Kong, and Singapore, only South Korea financed its economic development with a dramatic build-up of foreign debt, debt that totaled US$46.8 billion in 1985, making it the fourth largest Third World debtor" (Wikimedia Foundations, Inc). It was this strategy that worked well for Korea. Specifically, "The government mobilized domestic capital by encouraging savings, determined what kinds of plants could be constructed with these funds, and reviewed the potential of the products for export. In this sense, the will of the government to undertake economic development played a crucial role; the role of the government, however, was not limited to such measures as mobilizing capital and allocating investments" (Wikimedia Foundations, Inc). It was vast savings and investment that brought Korea to instant stardom. However, it was trade liberalization that made it surpass a perilous regional economic crisis: The Asian Economic Crisis in 1997. "Korea's economy has achieved an impressive recovery from the Asian crisis, with its GDP per capita having been restored to pre-crisis levels, according to a report on the trade policies and

Research paper on at&t Essay Example | Topics and Well Written Essays - 750 words

Research paper on at&t - Essay Example Hence, both mobility and wireline services will continue to be the focal point of this company along with ISP services. The leadership at ATT is very active force that is trying to get this company ready for the future. As the concept of virtualization and cloud computing becomes more evident; the CEO of ATT is Randall Stephenson, who made great strides to position the company with his vision of Web 2.0. With the help of his CFO, John Stephens constantly collaborate with the FCC for compliance and earnings propagation. It is clear what his vision as he states, â€Å"We’re restructuring our network to shift from hardware- to software-based systems. These can be updated more quickly and cheaply, so we can stay ahead of our customers’ changing expectations† (â€Å"AT&T Support Center†). The company is a public company that is traded in New York Stock exchange as well. ATT has reported a revenue of around $32 million for their 1Q earnings (â€Å"AT&T Support Center†). ATT has been steadfast in reducing expenses by moving to equipment and assets that are not vendor specific. This has allowed the company to not rely on vendors and harness in-house development and techniques which are crucial for the long run of the company. One of the biggest vision of the company is to invest more in the 4G LTE network and slowly shutting their GSM services(an older technology). From a financial standpoint, it is clear that the organization will reap the benefits because it will be able to use its IP services for voice communications as well(â€Å"Femtocell Operator News and Opinons†) . ATT is famous for offering wireless and wireline services. The first and foremost is an effortless customer service. In the realm of effortless customer service, it is clear that ATT wants to take an initiative to provide effortless customer service via seamless integrations of tools and portals. Moreover, ATT has a grand scheme of vision that is known as 2020.  By 2020, the

According to Give me liberty by Eric foner, explain why he thinks the Essay

According to Give me liberty by Eric foner, explain why he thinks the Civil Rights Movement challenged the very idea of freedom - Essay Example Foner (95) asserts that freedom at the time meant; being equal to the white race or not being enslaved. This freedom is contrasted with the other kinds of freedoms such as the freedom of speech, movement, among others that are already guaranteed by the American Constitution. Since the idea of freedom is narrowly focused, the author moves on to detail that even after the slaves are freed, they might still not have equal access to opportunities in life. In this case, the pursuit of freedom would change form so as to respond to the new realities. Then the focus would be on freedom with respect to economic power, or even freedom with respect to employee rights (Foner 100). According to the Foner (45), these changing social conditions are primarily responsible for the change in the meaning of freedom. They keep shifting its boundaries so that in the end, the idea of freedom is extremely amorphous. The author believes that instead of asking for freedom, civil rights activists were better off demanding liberties. This could have made their pursuit more focused and could have resulted in greater gains (Foner

Case Study Research Paper Example | Topics and Well Written Essays - 1500 words

Case Study - Research Paper Example Much of the revenues are derived from advertising thus AdSense and AdWords are clearly designed to display advertisements which are relevant to the content included in each web page. Google has utilized an innovative advertising strategy by placing advertisements on the websites which contain the related advertisements. Current strategy of the Google Corporation Introduction The company registered $ 10.6 billion in revenues in the financial year ending 2011 which was a 24 percent increase from the previous year. AdSense sales rose by 20 percent while the number of pay per clicks increased by 39 percent. Google + product registered 130 million users while the earnings before taxes were $ 3. 4 billion. The earnings per share also increased by $ 1.71 to $ 8.75 which was 24 percent growth while the taxation costs reduced by mere 6 percent. The company has high growth potential but needs to diversify revenue streams like the pending acquisition of Motorola at $ 12.5 billion (Hill & Jones, 2012). Current Google business strategy Google success can also be attributed to its superior search technology and e-mail service which contains massive storage space that has attracted many customers from Yahoo and Hotmail. The company which started as just a smart algorithm has developed an unique business model with winning applications such as Google video, Google maps, Gmail, and Google Earth which have challenged previous market leaders such as Yahoo, Excite, and Microsoft. At inception, the mission of Google was to organize the world’s information and make it universally acceptable and useful. The company is no doubt one of the fastest growing technology companies in the world. The company has gained success by providing relevant search results and also related advertisements on each webpage (Hill & Jones, 2012). Google IS supports the business strategic activities through innovations and allowing the customers to download and edit their software. Google has differen tiated its search engine by utilizing a patented PageRank system. The company consistently restructures its PageRank algorithm in order to meet the changing customer needs. Google AdWords product is specialized for the advertisers who want to reach out to a certain market segment in an efficient manner. The advertisers have the opportunity of managing volumes of online advertising accounts which an upfront payment. Google emphasizes on creativity of employees whereby employees devote a certain percentage of their time in new and innovative projects. The company has partnered with Open Handset Alliance in the development of Android mobile software which many mobile device firms use to create applications. Google Chrome OS is also another open source software and Web browser which runs in several platforms like Windows, Linux and Mac (Hill & Jones, 2012). Google has also pursued a market niche targeting strategy. The company has segmented its market in to either middle sized businesse s and large corporations. The company has diversified in to the mobile device industry by establishing alliances and partnerships with other companies to develop mobile device applications that increase customer traffic to its web pages (Hill & Jones, 2012). Another current generic strategy which Google is currently utilizing is

Challenging Current Boundaries & Perceptions of Emergency Care Essay

Challenging Current Boundaries & Perceptions of Emergency Care - Essay Example The researcher of this proofreading analyzes the article, that discusses on the implications that shift work, particularly night work, has on nursing and the well being of individuals as well as patient care. It gives practical advice about how to cope with night shifts and also gives suggestions on the ways of improving health and well being. All of these could be examined and proven as to how it could be implemented in an emergency care setting. However, they do not detail the ways to cope with the turnaround from nights to days, the legal requirements in relation to the above, the health and safety issues associated with shift work and with nurse’s health. In addition, it is stated that patients safety has been poorly explored. They have also failed to investigate the effectiveness of set shift patterns whether they are permanent night staff or set pattern of rotation. While the article title could mislead one to believe that it deals with both night and day shifts, the art icle, however, is centred on night shift work only. Shift work is defined as a period of work performed outside the normal spread of working hours, particularly in a factory or business that operates on a 24 hour basis. Nurses, in general, are expected to work a period of night duty and be able to demonstrate an understanding of patient experiences of health care 24hours a day and seven days a week, but there is contradiction with this, that was analyzed in Challenging Current Boundaries & Perceptions of Emergency Care paper in detail.

HRM Essay Example | Topics and Well Written Essays - 1000 words - 3

HRM - Essay Example Recruitment is the process of attracting, evaluating and hiring employees and includes job analysis, sourcing, employee screening and selection and induction process. Job analysis aims at determining the different roles in the job and includes specifying the job requirements through outlining the job description and job specification (Torrington, 2011). The job description identifies the functions of the job within the organization, employment terms and reporting relationships of the job holder while the job specification sets out the education, skills, attributes and experience that successful candidates for the job should posses (McKenna & Beech, 2008). Google is constantly looking for graduate-level job entrants to join their teams and uses both online and off-line advertisement media to attract suitable job candidates for the position. Google uses various sources in its recruitment and some include Google recruitment events such as Google Games, Google Code Jam competition, Campu s recruitment and Google Ambassador Program. The job adverts are placed in notice boards, company magazines, newspapers and company website. The company shortlists suitable candidates who meet the minimum criteria and invites them for a series of interviews that aim at assessing the candidate’s job knowledge, skills, and behaviors (Redman & Wilkinson, 2009). According to the company website, the hiring process is simple and involves first conversation with the ‘recruiter, a phone interview and onsite interview at the company offices’. The hiring process aims at increasing communication with the prospective candidates. The panel interview aims at discovering the leadership skills, role-related knowledge, conceptual and analytic skills and ‘Googleyness’ (Sutherland, 2012). According to the company website, they are looking to hire the ‘next

Interpreting Poetry Essay Example for Free

Interpreting Poetry Essay Ballads have been a popular invention of troubadours since the inception of poetry. A ballad is a folksong typically with a tragic ending or a lover’s getting married ending. This paper will break down the ballad of Bonnie Barbara Allen in a stanza by stanza presentation, as well as present how the ballad’s story pertains to modernity through folk singing. Ballads are an interpretation of a common emotion. In Barbara Allen the main characters are Barbara and Sir John Graeme. Sometimes the ballad shifts in the man’s name; in other versions of this same ballad the man is called Willie Grove, sweet Willie Graeme, Sweet William, Jemmye Grove (Diary of Pepys paragraph 4). With such differences in names to describe the man in this ballad, and by use of the adjective ‘sweet’ to describe him, it may be surmised that the sympathies of the ballad-singer as well as the audience, lie with the man in the story and not with Barbara Allen. It is no doubt that in this ballad, the female is given the characteristic of being cruel. This is shown as her eventually leaving Sir John Graeme on his deathbed without returning his love. She spurns him because he slighted her in a public tavern (some versions are different) and it is this slight which makes her maintain her cruelty. Sir John Graeme dies, and Barbara Allen is so stricken with grief that she too dies (in some versions of the ballad, either lovers grave grows a rose and a thorn and they intertwine, and in another version Sir John Graeme dances on Barbara Allen’s grave). The theme of the ballad is quite perceptibly about forgiveness. In essence, as with most ballads, Barbara Allen tries to moralize the story under the cruelest conditions. In analysis the creativity of the ballad through use of word choice, setting and narrative, the reader is bombarded with Old English (for the ballad was created in the 12th century when it was written into Pepys’ Diary of Ballads, but had been travelling through England, Scotland and Ireland via oral tradition hundreds of years prior to it being written down). The first stanza places the listener or reader in a timeframe (Martinmas time, or November 11th (Wollstadt 315)). In the setting of the scene the singer goes on to describe that the ‘green leaves were a falling’ (Pepys paragraph 1). Although the first stanza tells of John’s love for Barbara, there is an immediate swift change of scene from love to death between the 1st and 2nd stanza (Oliver 10-11). Barbara is bid to come to the ‘my master dear’ (Pepys paragraph 1). The symbolism of the green leaves falling and of John’s body being so close to death represents a great use of metaphor by the writer. What should also be noted is that typically when a leaf falls, it is not in fact green, but of various colours including red, yellow, orange. This is because the chlorophyll has been ‘sucked’ back into the tree for the winter (it’s like the tree harvesting health for the upcoming colder months). Thus, for the green leaves to be falling would suggest that the tree has suffered some plight instead of them falling simply because of the season. This allusion of the ballad mirrors John’s broken heart (Oliver 11-12). He is a young man, in the prime of his days, but he dies of a broken heart. What is of further interest is that a tree will keep the green in its leaves, even when the tree is dying of what is called ‘heart rot†. Thus, the reader is prepared for the upcoming scene of sorrow for both John and Barbara. The 3rd stanza reveals a somewhat cold Barbara Allen. She does go to John’s side, on his bequest, and when she arrives, all the ballad says, she says, â€Å"’Young man, I think you’re dying’† (Pepys paragraph 1). The motions with which she uses to go to John’s deathbed are very revealing to the reader. The stanza relays that she slowly (hooly) got up upon being requested to John’s side. We must assume she knew he was dying, or that she was reluctant to see him, because of the way she feels he slighted her. However, upon the true revelation of John’s state of death, all she can say is â€Å"Young man, I think you’re dying† (Pepys paragraph 1). It is in the 4th stanza that the reader is revealed to John’s state: He’s dying of a broken heart. This is an actual medical concern known as of takotsubo cardiomyopathy, or broken heart syndrome. It may safely assumed that this is indeed what is the death of Sir John Graeme, for, upon Barbara Allen leaving him, without returning his love, the death toll rings. In turn then, Barbara Allen may also have died from takotsubo cardiomyopathy. Sir John’s statement further supports this notion as in the 4th stanza he states, â€Å"I’m sick†¦/And tis a for Barbara Allan† (Pepys paragraph 1). If John’s heart truly is breaking, it does so in the 5th stanza as Barbara states that she doesn’t love him (or hides it because she’s angry with him) because of the injustice she feels she suffered at the tavern when John ‘slighted’ her. The 4th and the 5th stanza’s are full of dialogue and not much narrative. This is done in order to get the back story of these two people and to know the emotional reasoning for Barbara’s actions. The narrative of the 6th stanza reveals more the dialogue between the couple as revealed in their actions. John turns his face to the way when Barbara tells of why she doesn’t love him. This action may be interpreted as being shame on John’s part for what he did while drinking at a tavern. The entire 6th stanza in fact reads like a domestic dispute reconciliation (or what may be a reconciliation). What is interesting to note is that John doesn’t ask for forgiveness from Barbara for what he may or may not have done while he may or may not have been drunk. Thus, in turn, Barbara doesn’t forgive him. Thus, the theme of forgiveness comes back into play; meaning, if either one had forgiven the other, perhaps their hearts would not have broken. However, both characters have too much pride to ask for forgiveness and thus they inevitably befall a tragic ending. It is interesting to not however that while John is dying his last request is for people to be kind to Barbara Allen, which signifies his fault as well as her stubbornness. (i. e. because she wouldn’t grant a dying man his last wish). The repetition in the 7th stanza of Barbara moving slowly leaving John was seen early in the ballad when she slowly came to see him. Thus, once she was slow to see him and now she is reluctant to leave him. It is in the 7th stanza that the reader begins to see the human side of Barbara Allen appear. It is with this movement and her statement in the 9th stanza of dying tomorrow, that the reader may begin to sympathize with the woman. Her cruelty can only be redeemed through her dying as well, and it is in her death that the reader realizes that she did love John, but could not forgive a man who did not ask for forgiveness. Works Cited Diary of Samuel Pepys. Barbara Allen. (2009). Online. 29 March 2009. http://www. pepysdiary. com/p/9570. php Oliver, Mary. Poetry Handbook. (1994). Harvest Books. New York. Wollstadt, Lynn. Controlling Women: â€Å"Reading Gender in the Ballads Scottish Women Sang† Western Folklore, vol. 61, no. ? (Autumn 2002). Pp. 295-317.

Alternatives To The Instrument Landing Systems Engineering Essay

Alternatives To The Instrument Landing Systems Engineering Essay Pilots have been faced with horrors of not being able to safely carry out the whole flight envelope activities during unfavourable weather conditions. The solution was the idea of somehow aiding pilots with instruments that would help get the job done. The Instrument Landing System (ILS), being the first, did break the ice but its faults and restrictions paved way for alternatives like the MPL, JPAL, IGS and TLS amongst others. It cannot be overlooked though that the ILS is still the most common of all approaches and pilots are tested numerous times on the workings of the ILS during their flight career. The Instrument Landing System (ILS) is an instrument presented, pilot interpreted, precision approach aid. The system provides the pilot with instrument indications which, when utilised in conjunction with the normal flight instruments, enables the aircraft to be manoeuvred along a precise, predetermined, final approach path. [1] Tests of the ILS began in 1929 and the Civil Aviation Authority (CAA) authorised installation of the system in 1941 at six locations. The first landing of a scheduled U.S. passenger airliner using ILS was on January 26, 1938, as a Pennsylvania Central Airlines Boeing 247-D flew from Washington D.C. to Pittsburgh and landed in a snowstorm using only the Instrument Landing System.[2] The first fully automatic landing using ILS occurred at Bedford Airport UK in March 1964. [3] 1.1 Overview on the Instrument Landing System (ILS) The ILS uses two primary signals: a localizer for lateral guidance (VHF) operating between frequencies 108.10MHz and 111.95MHz; and a glide slope for vertical guidance (UHF) operating between 329.30MHz to 335.00MHz. The localizer provides course guidance throughout the descent path to the runway threshold from a distance of 18 NM from the antenna between an altitude of 1,000 feet about the highest terrain along the course line and 4,500 feet about the elevation of the antenna site. [4] On the other hand, the glide consists of two overlapping beam modulated at 150Hz and 90Hz. The centre line of the glideslope signal is arranged to define a glide slope of approximately 3Â ° above ground level with the beam being 0.7Â ° below the glideslope centreline and 0.7Â ° above the glideslope centreline i.e. 1.4Â ° in total. The transmitter is located 750 to 1,250 ft. down the runway from the threshold, offset 400 to 600 ft. from the runway centreline [5]. 1.2 Limitations facing the ILS The complexity of the ILS localizer and glide-slope system gives rise to its high installation cost. Also, there are topographic limitations with the ILS because of the complex siting requirements due to the sensitivity of both the localizer and glide slope systems. The localizers full functionality is limited due to effects from obstructions in the signal broadcast areas like hangers and large buildings and the glide-slope conversely is affected by the terrain in front of the glide-slope antenna. If terrain is sloping or uneven, reflections can create an uneven glide-path causing unwanted needle deflections. Additionally, the ILS only supports straight-in approaches since its signals are pointed in one direction by the positioning of the antennae arrays. Furthermore, the ILS suffers from frequency congestion because of a finite number of available frequencies (only 40 channels in all)[6], and has frequency modulation interference problems in some areas.[7] Also, the fact that it is not easily deployable makes it fall out of favour with the military. These main facts resulted into the development of the Microwave Landing System (MLS) with one intention only, to replace the ILS. 2. The Microwave Landing System (MLS) 2.1 History of the MLS The Microwave Landing System was designed to replace or supplement the ILS. Tests of the MLS began in 1972 in Australia. Most of this work was jointly done by the then Federal Department of Civil Aviation (DCA), and the Radio Physics Division of the Commonwealth Scientific and Industrial Research Organisation (CSIRO). The project was called Interscan which was one of the many Microwave Landing System under consideration internationally. Interscan was chosen by the FAA in 1975 and ICAO in 1978 as the format to be adopted. [8] The MLS was standardised in 1988 and approved for use in international civil aviation. [9] 2.2 Overview and advantages of the MLS over the ILS MLS employs 5GHz transmitters at the landing place which use passive electronically scanned arrays to send scanning beams towards approaching aircraft. An aircraft that enters the scanned volume uses a special receiver that calculates its position by measuring the arrival times of the beams. The MLS operates in the microwave spectrum of 5.0-5.25 GHz/15.4-15.7 GHz. It provides azimuth, elevation and distance measurement to aircraft having the necessary components installed. It has various advantages over the ILS as it is more accurate and preferable in providing approach guidance to aircrafts. It is capable of providing fan coverage range of +/- 40 degrees either side of the antennae and a horizontal distance of about 20NM from the runway touchdown point for azimuth approaches and +/- 20degrees fan coverage area from a horizontal distance of 5NM for back azimuth for a missed approach situation. The ILS on the other hand can only accurately provide course guidance of +/- 10 degrees eit her side of the antennae from a horizontal distance of 18NM for forward azimuth approach and a further +/- 25 degrees fan coverage area (+/- 35degrees in total for azimuth approaches) from a horizontal distance of 10NM for back azimuth on a missed approach. Any area beneath the +/- 35 degrees coverage area, signal may provide incorrect or undesirable readings by the instruments. [10] This statement is graphically represented in figure 1. Figure 1. The MLS coverage area. Also, the DME (Distance Measuring Equipment) on the ILS provides a range accuracy of +/- 1,200ft. as compared with greatly improved version on the MLS called the DME/P (for Precision) which provides a range accuracy of +/- 100feet making it possible for the MLS to guide the extremely accurate CATIII approaches which was previously normally carried out with expensive ground based high precision radar equipment with the ILS. Furthermore, with the MLS having 200 channels for communication/broadcast operating between 5031 and 5090.6 MHz (far from FM broadcast frequencies) gives it further advantage through getting rid of jamming and interference problems faced with the ILS because its operational channel frequencies are fairly close to FM broadcast frequencies. In addition, the MLS antennae are small because it transmits at higher frequencies, cheaper and easy to construct and maintain as it does not employ a Localizer and glideslope transmitter. It can also be placed anywhere as compared to the ILS system that has to be placed at the end of the runway and along the approach path. Again, it has the advantage of providing precision guidance to V/STOL (Shot Take-off and Landing) aircrafts and helicopters in small areas e.g. roof-top helicopters which is impossible with the ILS. In addition, it cannot only accommodate straight-in or segmented approaches but also curved approaches as the transmitter does not have to be in direct alignment with the receiver before landing can be possible and this is so because the MLS transmitter signal covers a very large fan-shaped coverage area. Finally, because of the higher frequency the MLS operate, precisely in a ratio of 50:1 as compared with the ILS, it therefore requires a smaller antenna. A 1o beam-width antenna for a MLS requires 12ft (3.6m) antenna while a typical ILS system would require a 600ft (180m) antennae size for the same 1o beam-width losing out again to the MLS to size advantage. [11]. The MLS expectation to replace the ILS was actually the reverse as a lot of airliners were reluctant to converting to MLS because it required them installing and or changing some equipment on board the aircraft and on the ground. Also, at almost about the same time came the invention of the GPS. The GPS required no installations in airports. It never employed placing any antennae along the runway like the ILS and MLS. This eliminates the siting requirements imposed by both initial systems and gave rise to simplicity. 3. The GPS and the WAAS: The GPS, Global Positioning System, consists of a space-based radio navigation satellite and network of ground stations for controlling and monitoring. The space portion consists of at least 24 GPS satellites orbiting the earth twice in a day at a speed of about 7,000miles per hour and about 11,000 miles in altitude from the earths surface.[12] The GPS provides accurate data of current position. Basically, to get current location using the GPS, data is sent from the object e.g. the aircraft and it measures the time taken for the wave to reach the satellite and return and by means of triangulation using at least three satellites, accurate location can be calculated. The GPS though also has some limitations. It cannot be employed for precision landing since it does not give enough vertical accuracy and as known, vertical accuracy ensures safer landing. The GPS precisely provides a vertical accuracy of about 15meters and even the certification for the least, CAT I landing requires a ver tical accuracy of at least 4meters. The inaccuracy is caused by the interaction of the radio signals with large waves in the ionosphere. This interaction slows down the time for the radio signal to be reflected back to its source since even a very small clock error multiplied by the very large speed of light (the speed at which satellite signals propagate) results in a large positional error. These errors aroused the introduction of the WAAS (Wide Area Augmentation System). The WAAS basically employs the same space-based satellite and ground based stations as the GPS but its main difference is that it sends out correctional signal to augment errors in the GPS signal. Two master stations located on either coast collects data from the reference station and a GPS correction message. This correction accounts for GPS satellite orbit and clock drift plus signal delays caused by the atmosphere and ionosphere. The corrected differential message is then broadcast through one of two geostatio nary satellites (satellites with a fixed position over the equator). The information is compatible with the basic GPS signal structure, which means any WAAS-enabled GPS receiver can read the signal. For some users, in the U.S for example, they are not able to receive the corrected WAAS signal because of obstructions from trees and mountains. So plainly speaking, the GPS or WAAS is just not accurate enough to replace the ILS and this further encouraged the manufacture of other precision landing systems. [13] 4. JPALS (Joint Precision Approach and Landing System) JPALS or the Joint Precision Approach Landing System is an all weather precision landing system developed and mainly intended for use by the military. The crash of a U.S. military transport in Bosnia in 1996, while flying a non-precision approach in adverse weather highlighted the need for a near-term, rapidly deployable precision approach system. As a result, the Air Mobility Command is pursuing an initiative to field a precision approach system to solve problems like the one encountered in Bosnia. In 1992, the Assistant Secretary of Defense for C3I directed a study to analyze existing emerging PALS technologies. Tasking was passed through the Air Force to the DoD Policy Board on Federal Aviation, which chartered the Precision Landing Study Advisory Group (PLSAG) to produce a JPALS Mission Needs Statement (MNS). The Joint Requirements Oversight Council validated the MNS in August 1995. [14] JPALS was developed by the military for two main reasons: 1. They needed an all weather precision landing system that is highly mobile and open to most if not all military scenarios, such as landing on ships, rough terrains etc. and 2. They needed a rugged system that would work and withstand any weather and environmental conditions. JPALS is similar in concept to the civilian Local Augmentation Area System, LAAS. JPALS augments GPS to provide precision approach and landing information for military aircrafts flying in poor weather or low visibility. A typical JPALS system consists of both ground and airborne component. The ground component transmits correctional messages to augment the GPS signal. It also transmits a set of co-ordinate data defining the final approach path. The airborne receiver on the aircraft determines the position relative to the desired approach path or runway if you like. This information is displayed on the pilots PFD. A single JPALS ground system can support multiple runways in an airport and it can also support different approach path to a single runway. Also, the same JPALS ground system can support approaches to nearby airports within a 10-20miles radius. Furthermore, if a portion of the runway sustains damage, the landing threshold position can be moved further up front the runway. JPALS is divided into two main categories namely the SRGPS and the LDGPS. SRGPS provides highly accurate precision landing for aircrafts aboard ships, S/VTOL, helicopters. LDGPS is further subdivided into three categories. The fixed base used by military for on going operations around the world, the Tactical base designed for short-term critical operations and the Special missions is highly portable and used by Special Forces on special missions. Figure 2 simplifies the subdivisions. Figure 2. JPALS classifications A typical Special Missions JPALS system would be carried in two bag packs and can be set up by two airmen within a few minutes. The prototype system consists of a two GPS receiver enclosure, a laptop and a data link transmitter. In November 2007, this system was set up and tested at the FAAs Williams J. Hughes technical centre in Atlantic City, NJ. This man-packed system was tested using the FAAs covey test aircraft and by a C21 aircraft provided by the airforces Flight Standard Agency. These two aircrafts successfully demonstrated the ability of the man-packed JPALS system to support the CAT1 approach and also further demonstrated its success after the landing threshold position was moved further up the runway in a case of a damaged portion of the runway. [15][16] 5. Conclusion: The ability for aircraft to fly and land under any circumstance is very much important as it ensures safety, integrity to the industry and comfort to passengers. As pilots of the earlier days were almost completely paralysed due to effects from bad weather or worse would crash as it happened to the military transport aircraft in Bosnia urged the need for solutions. The faults in the ILS paved way for the MLS, GPS, JPALS and others. A Transponder Landing System or the TLS would also work where a typical ILS would not provided there is no paralysis in funds. The latest alternative to the ILS is the Localise Performance with Vertical guidance or the LPV which is also based on the same operation as the WAAS and as of Nov. 2008[update], the FAA has published more LPV approaches than Category I ILS procedures. Generally, these precision and landing systems have greatly improved the integrity and safety of the Aviation industry, both military and civilian.

Impact of Social Media on Business Marketing

Impact of Social Media on Business Marketing The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Nine out of ten companies indicate that their social media activity has led to increased exposure, and according to research, half of them recognize improved sales (Holmes, 2015). Further, 92% of marketers conclude that the use of social media is critical to their business (Demer, 2015). Per Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually streamlined (Springer, 2016). Findings from a 2015 Aberdeen survey confirm the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy e njoy 30% greater efficiency (as cited in Chang, 2016). I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. In todays day and age, with the incredible number of consumers using social media, and the time that they dedicate to interacting on the platform, I believe it makes perfect sense for our firm to utilize the marketing capabilities of this medium. Research has shown that most companies already employ social media in their overall business strategies, and those that do, have made gains in exposure, improved sales, and enhanced customer loyalty and conversion rates. These facts dictate that our business use social media as well to remain competitive. I recommend our company use an e-mail marketing application provider. It is my belief that we should approach this technology conservatively, beginning one application, so we do not commit too much of our marketing efforts or capital to marketing cloud applications. The e-mail service will prove beneficial, as it offers us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The ability to automate this function will save our staff time, and the capacity to directly track the success from our e-mail advertisement will provide our marketers relevant information and help in determining if further marketing cloud application expenditures could be necessary and beneficial. I recommend that our company provide all marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. With this technology, marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. It is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home computer, as opposed to traveling to our office or some other meeting site. This may lead to improved customer relations. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Social media utilization has provided increased exposure to firms, which has positively affected marketing efforts and correlated with improved sales. Also, social media marketing has also shown to improve customer conversion rates. Cloud marketing technologies are vast and companies are employing them for cost-effective, customizable advertising. Many providers are offering cloud-based applications to manage each facet of a companys digit marketing efforts. Finally, video conferencing technology is valuable when used as part of the marketing strategy. Research is showing that face-to-face interaction increases marketing productivity, decreases associated travel costs, and helps to more effectively engage customer leads. Social Media Social media platforms such as Facebook, Twitter, and Pinterest are being used by businesses as modern-day tools to network with and target consumers. Per a Pew Internet Project, seventy-five percent of adults in the United States, with access to the internet, are on some form of social media. Additionally, according to the Global Web Index, social media users log in an average of about 12 hours per week (as cited in Holmes, 2015). As detailed by Ryan Holmes (2015), these statistics are driving nine out of ten businesses in the U.S. to engage in social media marketing. Holmes (2015) notes, 90 % of businesses see increased exposure and more than half report improved sales from social media. In 2014, more than nine out of ten marketers said that using social media for marketing was critical in their business and eight out of ten believed their efforts on social media enhanced traffic to their websites. According to DeMer (2015), social media marketing has exhibited the ability to incre ase brand recognition and loyalty, facilitate additional opportunities to attract new customers, and improve customer conversion rates. In fact, according to some studies, social medias conversion rate, is 100% greater than that of traditional marketing (DeMers, 2015). Further, the barrier to entry in social media marketing is insignificant, as it is normally free to create an account, and social media affords marketers the chance to monitor consumer behavior, such as user comments, which may yield very precious feedback about their business. In a controlled, systematic study performed by Kumar, Bezawada, Rishika, Janakiraman, and Kannan (2016), the effect of firm-generated content, that is firm-initiated marketing communication of a select company, was tested in relation to consumer buying behaviors and profitability. In it, two test groups were established. The treatment group, which consisted of individuals who chose to receive the selected firms social media marketing content, and the control group, which consisted of those who chose not to. According to Kumar, et al., prior to the firms social media marketing engagement, both groups participants and their spending and cross-buying habits were statistically similar. Weekly overall spending for both groups was within $0.17 and the number of different products purchased (cross-buying) was within .13. The study concluded that, after the firm had embarked on its social media marketing campaign, overall spending for the treatment group rose to $15.96 per week. This figure was now $1.43 more than the control groups weekly spending. Additionally, the treatment group purchased an average of .59 more products per week than the control group. Last, the study also presented that those customers who partook in the firms social media contributed $1.02 more overall to the companys net profit (Kumar, Bezawada, Rishika, Janakiraman, and Kannan, 2016). There are a few negatives to marketing with social media. One is that users are able to post whatever they want about your business, so marketers can lose control of their messaging very quickly. This can be disastrous if a group of angry, dissatisfied customers begin posting negative reviews about the company. Also, while the cost of entry to social media platforms is insignificant, time does need to be invested to properly nurture the marketing campaign. Depending on resources, this may prove problematic for some firms (The Advantages and Disadvantages,n.d.). Analysis: It is apparent that social media is a powerful, contemporary, multi-faceted tool for our marketing department to employ. Based on the sheer number of individuals utilizing the platform and the time they spend being logged in, social media activity can expand our firms market through improved exposure. Also, as evidenced by the academic studies, social media marketing efforts can increase overall sales, profitability, customer loyalty, and the barriers to entry are insignificant. While there are a few potential pitfalls, it is clear that the advantages of social media marketing outweigh the disadvantages. Cloud Computing Cloud computing is the process of storing and accessing data and programs via the internet. The term cloud, in essence, is another word for internet. Cloud computing takes programs that are run on either a local PC or network server and migrates them to the internet (Griffith, 2016). The term marketing cloud refers to the combination of internet-based, digital marketing tool used to advertise to consumers and collect and manage their data. These tools range from a firms official website and social media pages to powerful, online software suites that, in real-time, track consumer data, such as website traffic, and integrate these analytics with the companys website, social media, and e-mail management. Providers, such as Salesforce and Adobe, offer individual cloud-based applications and program bundles (suites), which can manage each piece of a companys digital media. When employed in unison, these suites provide marketers a place to access integrated customer profiles and present co ordinated messaging across all digital marketing platforms (Kantrowitz, 2014). There are thought to be several key advantages to cloud marketing. First, cloud marketing can be more cost-effective than traditional marketing, as the company message is delivered digitally, rather than by a printed medium, such as a brochure or newspaper ad. This saves money on ad placement, as well as mailing costs. Further, according Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually efficient (Springer, 2016). Cloud marketing software is also scalable and customizable, so small businesses, who may not want or be able to afford a full suite of programs like those provided by Salesforce or Oracle, can choose an application that directly fits their needs, such as an e-mail marketing provider, which can automate e-mails to cus tomers and leads and directly track conversion rates (Springer, 2016). Further, cloud marketing applications are convenient for employees who do a lot of traveling, as they can be accessed from nearly any device with internet capability (Kantrowitz, 2014). Still, as some cloud marketing analysts note, there are issues with moving marketing efforts to the cloud. Depending on the amount of existing data that may need to be migrated, the time and monetary costs can be substantial. For instance, some companies have millions of customer records that may need to be moved (Kantrowitz, 2014). Also, the safety of data that is stored in the cloud is a concern, as customer data breaches have become a major issue in the digital age. This could subject sensitive customer data, such as credit card numbers and e-mail addresses, to theft. By some, on-site data storage is thought to be more secure. Also, companies need to have quality customer data and enough content to maximize the usefulness of these platforms. As analysts note, without specific content for the target demographic, the effectiveness of this powerful software diminishes (Springer, 2016). Analysis: Marketing cloud technology offers an innovative set of tools for our marketers to use in expanding and solidifying the customer base. The scalability of cloud-based marketing applications is attractive us as a new business, as use can grow and expand as our company develops. Further, the reduction in physical marketing materials and associated costs and reduced need for large capital expenditures, such as servers, makes the marketing cloud a cost-effective option for our marketing efforts. There are a few legitimate risks that require examination before fully diving into cloud marketing, as data security is of extreme importance. Research of the different application providers and any history of past breaches should be performed. Video Conferencing Video conferencing is a technology that allows two or more individuals the ability to communicate, both visually and audibly, in real-time and from separate locations. The technology ranges from the broadcasting of static images and text between just two locations, to the transmitting of high-quality audio and video between a series of locations. With the greater availability of PCs and mobile devices with built-in cameras, and services which facilitate live video chat, the use of video conferencing has become pervasive in personal and business interactions (Rouse, n.d.). According to May Chang (2016), marketers are leveraging the advantages of video conferencing technologies in many ways. Video conferencing is being used by marketers to reach clientele and team members who are on the other side of the country and possibly world. Some of the premier modes of marketing utilization include live product demonstrations for prospects, web-based educational seminars, and on-demand marketin g presentations. This enhanced form of communication results in boosted productivity and can translate into more success by the sales team. Findings from a 2015 Aberdeen survey confirm some the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy enjoy 30% greater efficiency (as cited in Chang, 2016). Further, the face-to-face nature of video conferencing, with introduction of non-verbal cues, provides for richer communication between teams that cannot be in the same physical location. This is key, per Chang, as meetings where marketing strategy is discussed can be very intricate and passionate. This type of productive communication allows marketers to more quickly advance, comprehensibly define, and carry out their strategy (C hang, 2016). Finally, video conferencing technology can save marketers in terms of travel and other associated expenses, as meetings are able to be held from any internet-enabled location. While there are plenty of advantages to video conferencing technology, according to Loveleena Rajeev (2016), there are a few negatives for marketers to consider. One of the main drawbacks is technical difficulties that conference participants may experience. This can be the result of low-internet bandwidth, power outages, or software or hardware failure by any of the parties involved in the communication. Further, while communication is technically face-to-face, the lack of physical, personal interaction may hamper the effectiveness with which marketers can connect with their prospects or team members. As Rajeev notes, A handshake and an eye contact are essential aspects of many business meetings. Finally, depending on the extent of features required or desired by a firm, cost may be prohibitive, especially for small businesses and start-ups. Analysis: Video conferencing technology is a resource that our marketers can utilize on multiple levels. As research indicated, live, face-to-face communication can help our marketers more successfully pursue contacts and leads, as well as develop new prospects without having to travel. This saves our firm in terms of a host of marketing travel expenses. Furthermore, because video conferencing can provide deeper, clearer levels of communication, I believe that the technology can help our firms marketing department to more proficiently and successfully interact with each other, current customers, and leads. This, in turn, can positively affect our productivity and sales. While there are a few noted negatives to the technology, I believe, overall, it can prove as an advantage in our marketing efforts. Recommendation for Social Media: I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. To implement this recommendation, a committee will be formed to better define our overall social media strategy and goals. Once clear goals are in place, the partners will interview current staff to determine if any individual has the knowledge and desire to undertake creating and managing each account or if a consultant may need to be contracted. Finally, an assessment of the firms current technology will be performed to confirm that we have all technical capabilities in place to move forward with the social media plan. Justification: As the number of consumers using social media has soared, and the amount of time that they spend on the platform increased, it has become necessary for businesses to develop a social media presence. As researched, many of the companies that market to consumers through social media recognize an upsurge in exposure, improved sales, and enhanced customer loyalty and conversion rates. Furthermore, the initial cost of social media marketing is minimal, as it is free to create accounts on most platforms. Finally, because we know that much of our competition will be using social media to develop and maintain their market, it is imperative that we do so as well. Recommendation for Cloud Computing: I recommend our company use an e-mail marketing provider. To implement, the partners will contract with an IT specialist to review the various application providers and their costs. The firms marketing department will consolidate all client and lead e-mail addresses on an Excel spreadsheet and present the partners with advertising content conceptualizations. Once a platform has been selected, webinars will be scheduled to train our marketing staff on how to properly set-up and utilize the application. Justification: While there are a myriad of cloud marketing options available to our company, and certainly research to indicate their advantages, at this point we are in the growing stage, and it is my belief that we should operate conservatively, begin with one application, and not commit too much of our marketing efforts or money to the marketing cloud applications. The e-mail service will provide us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The application can be accessed from any internet-enabled location, which makes for convenient access to our staff. Further, the purchase can serve as a stepping stone to other marketing cloud applications. As our business continues to grow and stabilize, we can analyze the success of the e-mail service provider and determine if more cloud marketing applications might be beneficial to operations. Recommendation for Video Conferencing: I recommend that our company provide all key marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. To facilitate this process, the partners will determine who, in the marketing and sales departments, it will be critical to supply with access to video conferencing capacities. An IT specialist will be consulted to determine the most cost effective pairing of available hardware and software. Once this has been determined, we will contract to have all components properly installed and tested. Justification: I believe the use of video conferencing technologies will be beneficial to our firm in many ways. First, our marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. Finally, it is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home or office computer, as opposed to traveling to our office or some other meeting site. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. As evidenced by my research, social media, cloud computing, and video conferencing are all technological tools that can be employed in some form to aid our marketing staff. Social media has proven to be a powerful outlet for company marketing efforts, with many business recognizing an uptick in overall exposure and customer conversion rates. Further, studies suggest those customers engaged in company generated social media content provide increased sales. Cloud computing has also become a popular technology for businesses looking to modernize their marketing function. The use of marketing cloud platforms is pervasive because internet-based promotional efforts are thought to be cost-effective, as physical marketing materials and expensive hardware are not required. The scalability of cloud-based application offerings is also attractive to small businesses, as programs and services can be purchased on an a la carte basis. Last, video conferencing applications have shown to be useful in firm marketing. Marketers have found, and studies have shown, that the face-to-face nature of meetings conducted via video conferencing allow for more productive communication and correlate to an increase in ability to court sales prospects as well as develop new ones. I believe each of my recommendations will benefit the firm and our marketing efforts in meaningful ways. At the very least, the creation of a social media presence will provide exposure to consumers that we may not reach otherwise. Research has shown the ability to leverage that exposure into elevated brand loyalty, new customers and improved sales. No doubt, many of our competitors are already using the platform, and to maintain competition, we should as well. Our firm can benefit from the e-mail service provider, as the costs of physically distributed materials will decrease substantially. More, the ability to automate this function and track its success will provide our marketers relevant information, save our staff time, and help in determining if further marketing cloud applications expenditures may be necessary and beneficial. Finally, video conferencing technology will provide our marketing team with the ability to hold face-to-face meetings with each other, or clientele, from any internet capable PC or mobile device. This will save the firm in travel costs and curb unproductive time spent traveling to and from meetings. The use of video conferencing technology will also provide for more meaningful, constructive communication, which research has shown to translate into greater success in engaging current sales prospects, an increase in the capacity to generate new prospects, and a boost in our internal productivity. References    Chang, M. (2016, May 13). Why Best-in Class Marketing Requires Web/Video Conferencing. Retrieved March 18, 2017, from http://theworkspacetoday.com/2016/05/13/best-in-class-marketing-requires-webvideo-conferencing-to-drive-more-meaningful-results/ DeMers, J. (2015, September 20). The Top 10 Benefits of Social Media Marketing. Retrieved March 08, 2017, from https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#2da0fda91f80 Griffith, E. (2016, May 03). What Is Cloud Computing? Retrieved March 14, 2017, from http://www.pcmag.com/article2/0,2817,2372163,00.asp Holmes, R. (2015). Why Businesses Cant Survive Without Social Media. Fortune.Com, N.PAG Kantrowitz, A. (2014). Pros and Cons of the Marketing Cloud. Advertising Age, 85(12), 30. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing,80(1), 7-25. doi:10.1509/jm.14.0249 Rajeev, L. (2016, August 13). The Various Advantages and Disadvantages of Video Conferencing. Retrieved March 18, 2017, from http://www.buzzle.com/articles/advantages-and-disadvantages-of-video-conferencing.html Rouse, M. (n.d.). What is video conference (video conferencing)? Definition from WhatIs.com. Retrieved March 18, 2017, from http://searchunifiedcommunications.techtarget.com/definition/video-conference Springer, R. R. (2016). Is the Marketing Cloud Right for You?. Econtent, 39(5), 20-24. The Advantages and Disadvantages of Social Media Marketing. (n.d.). Retrieved March 15, 2017, from https://www.webpagefx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html

2pac Shakur :: Tupac Amur Shakur

Tupac (Two-pahk) Amur Shakur, commonly known as 2pac, led a violent life. He died on September 13, 1996. He was a gangsta rapper/Aspiring actor. Tupac was a big figure in the rap community, always doing what he wanted and not caring what others thought of him. His life symbolized what a lot of people have gone through, through his music and movies he showed us how hard life can be. Tupac was born in Brooklyn, NY in 1971. His family and he moved to Baltimore, Maryland early in his life. He took Performing Arts classes at his school; his teachers said he looked promising. He never finished school. He dropped out and moved to a small town outside Oakland, CA (â€Å"Associated†), however he did go to college and finish his high school credits. All his life he was raised by his mom, with his sister. He always led a violent life; April 5, 1993, he assaulted a fellow rapper with a baseball bat. October 31, 1993, he was charged with shooting two off duty police officers. The charges were later dropped. November 19, 1993, he was convicted of sexual assault (â€Å"Death†). In November 1994, Tupac himself was shot during an attempted robbery outside a music studio in New York. Tupac did, however, mention this; â€Å"Thug life to me is dead. If it's real, let somebody else represent it because I'm tired of it.† Shakur told Vibe Magazine. â€Å"I represented it too much. I was Thug Life†(â€Å" Associated†). Tupac had a very promising career. His first album â€Å"2pacallyps Now† was very successful. Not too late after that his movie â€Å"Juice† was released in 1992. He released two more albums titled â€Å"Strictly for my Niggaz† and â€Å"Me against the world† and two more movies â€Å"Poetic Justice† (1993) and â€Å"Above the Rim†(1994). His last album, â€Å"All Eyes on Me† sold over 6 million copies and was the first double CD for rap music. (â€Å"Thuglife†)(â€Å"Associated†) 4:03 p.m. PDT, Friday, September 13, Tupac died of respiratory failure and cardio-pulmonary arrest at University Medical Center, Las Vegas(Payne). He died of bullet wounds to the abdomen and chest at the young age of 25 (â€Å"Unofficial†). â€Å"Shakur was shot four times in the chest and abdomen. Police believe he was the target.† He lingered in a coma before he died. So far police have no suspects. All they are saying is that the people were in a white cadillac, not from Las Vegas where he was shot (â€Å"Associated†).

Privatization of Electricity in Tanzania :: essays research papers fc

Privatization of Electricity in Tanzania The story of Tanzania, from pre-colonialist period to present Tanzania, located in East Africa, is one of the least developed countries in the world. According to the UNDP Human Development Index, Tanzania ranked 162 out of 177 countries in the 2004 survey (UNDP:2004, HDI), with one being the most developed. According to the Poverty Reduction Strategy Paper (PRSP) prepared by Tanzanian officials for the World Bank, half of Tanzanians 36.6 million people are characterized as â€Å"poor† and one-third live in â€Å"abject poverty†(WB: PRSP p.1). Tanzanians have a life expectancy of 43.5 years, a fertility rate of 5.1 births per woman, an HIV prevalence of 8.8%, and a population growth rate of 1.95% (UNDP: 2004). Agriculture makes up half of the country’s GDP, 85% of the exports, and 80% of the labor force (CIA: 2004). Culturally, Tanzanians are made up of 130 different tribes, each speaking their own mother tongue. The official languages of Tanzania are Kiswahili and English, with English being the main language in commerce, administration, and higher education (CIA: 2004). Kiswahili is a mix of Bantu languages, English, and Arabic, and is indicative of the millennia old history of trade with the outside world. Records of trade routes with the Middle East date back to the 1st century AD (govt web: early history). Zanzibar and the coastal town of Bagamoya were the hubs of the East African slave trade, active for well over a thousand years (pilot). While the early slave trade with the Middle East existed only on a small scale, transporting around 100 slaves at a time, the appearance of Europeans in the 17th century ratcheted up the trade to a much larger scale and level of organization, at its height moving 15,000 slaves a year out of East Africa (pilot). Serious efforts to end the slave trade began in the 19th century, though the trade continued through the German occupation of then German East Africa in the latter part of the century. In 1919 after World War I, Britain took over German East Africa, renaming it Tanganyika, and permanently put an end to the slave trade (govt web: colonial period ). Tanganyika attained independence from British rule in 1961 and Zanzibar followed soon after in 1963, ending the existence of the British mandated territory. Tanzania was formed in 1964 by uniting the mainland, Tanganyika, and the islands of Zanzibar. An excerpt from the Tanzanian National Website displays an interesting official interpretation of the lingering effects of centuries of occupation by foreigners (my emphasis):

The purpose for the establishment of the ALSTOM

The ALSTOM Power Service was established in 1999 after the merger of the company with ABB. It was started as an independent unit which was expected to run the service business of the ALSTOM group, which is base in Paris.The purpose for the establishment of the ALSTOM power service was to develop and market the company's service activities for the already installed power generation capacity. The ALSTOM power service was meant to provide a solution for the market demand to service the business within the industry.The main aim for the segment was to provide service to the existing plants in order to prolong their service other than installing new plants in the process of   optimizing maintenance and enhancing plant efficiency, and this accounted for about 35% of the demand of the power industry.The ALSTOM started as a segment of the ALSTOM group which was intended to provide service to the industry and it did this by combining the existing company distributed service departments and d edicated distinct resources and its management towards developing   as a service business, however it was not autonomous until 2003 when it was guaranteed its autonomy. The segment started with a labour force of more than 10000 employees worldwide in various local units of which all were inherited from the ALSTOM group.  Question one: Critical analysis of the industryALSTOM power service operate in the power industry where its provide service to the power industry. The business of ALSTOM power service heavily depend on the operations of the manufacturing company in the industry and in this case they are expected to orient themselves of how the plants which have been installed by the manufacturers perform their functions in order to provide the service of supplying parts and also doing the repair in prolonging the service of the plants. It should get updated on a day to day technological changes that happens in the mother plant manufactures so as to stay relevant in the marketQue stion Two: The leadership, organisational structure and cultural issues in ALSTOM power service i) Leadership issues.The leadership of the company was based on promotions where an individual was to work at a lower post, and later promoted to higher ranks after the mastery of the company's operations and the requirement of the industry.Walter Granicher was given the responsibility to lead the company based on the ground that he had worked within the industry since 1976 till 1999 when he was given the leadership of the ALSTOM power service. This is a good strategy for ensuring efficiency because decisions making will be made by persons with a more understanding of the industry requirements and also with the understanding of the organisation's culture (Hatch, 2006).This kind of leadership can however be perceived as the most   appropriate in maintaining the company's culture but it is limited to the reason that the company's culture might not be the best, thus it will be locking the company to new cultures which could have otherwise been introduced   into the company if the company could have taken a leader from outside the company in the process of encouraging diversity of culture.The decision making of the segment was not done solely done by one person, that is Walter but rather in conjunction with other managers working in specialized divisions within the segment.This scenario enabled effective decision making because each and every manager had a role to play in the making of a joint decision where Walter can be perceived as the coordinator of all the decision that were made within the   segment (Mullins 2005).This is no like in the situation where decision making is done one leader in the organisation with inadequate information about the operation of each division in the segment. The single minded decision making exposes an organisation to the risk of making a wrong decision which might cripple the organisation's performance than when the decision is m ade jointly by involving a wide range of participants with varied experiences.

Business Plan for Early Childhood Development

Business Plan of Early Childhood Development Center in Gilgit Balistan Glowing Pearl Education Center (GPEC) Prepared By: Muniba Islam (Registration No. 55093) Najumus Sehar (Registration No. 55226) Kanwal Gill (Registration No. 54468) Contents AKNOWLEGMENT3 EXECUTIVE SUMMARY4 INTERNAL RESOURCE ANALYSIS5 ?Resources5 ?Capabilities7 EXTERNAL ENVIRONMENT ANALYSIS8 1. 1. GENERAL ENVIRONMENT ANALYSIS8 a. Demographics8 b. Economic Segment9 c. Socio Culture Segment10 d. Environmental Segment18 1. 2. INDUSTRY ENVIRONMENT ANALYSIS19 . 3. C OMPETITOR E NVIRONMENT A NALYSIS28 AKNOWLEGMENT Firstly we would thank Allah for giving us the opportunity and the resources to be able to do something productive with our lives. Without His blessings we would not have been able to come as far as we have. Then our sincere thanks to SIR ADNAN ANWAR helping us throughout this report. His guidelines have been very useful for us in preparing this report. This report would not have been possible without his coop eration and continuous direction.I would like to express my gratitude to my facilitator SIR ADNAN ANWAR whose continuous encouragement and support to solve the case. This report has enabled us to apply all that we studied in class and gave us the chance to enhance our knowledge. EXECUTIVE SUMMARY This project involves establishing a Montessori school in big cities of GILGAT BALISTAN, starting classes from early childhood development to Class I. The target market of this school is children, 0 – 6 years of age, belonging to the middle income group and also target working woman.The school will provide quality education starting at the primary level charging an affordable fee. The school will practice advanced educational procedures – teaching an extensive curriculum and using modern teaching methodology in sync with international standards. Qualified and experienced faculty will be hired. The school will have sophisticated infrastructural facilities, spacious classrooms, and wide-ranging learning material from books to toys for a good educational experience.Schools with high reputation have a stringent admission selection process, for which, Montessori schools provide the necessary training. This has given rise to high demand for Montessori school systems that can prepare children for admission to reputable Primary schools. With the growing population and a limited number of schools, establishment of elementary schools has become a requirement for necessary educational training starting at an early age. The total project cost for setting up this school is estimated at Rs. illion out of which the Capital Cost is estimated at Rs. 2. 0 million. The overall proposed capacity of the school is 300 students. Each class level from Early Childhood development (ECD) – Class I has two to four sections. The maximum number of enrollments per class is limited to 20 students from ECD till KG II and 30 students for class I. The proposed building will be acq uired by own, covering an approximately area of building is 500 SQM to accommodate the proposed student strength. INTERNAL RESOURCE ANALYSIS * Resources Tangible Resources|Resource| Description| Source| | LAND| 500 Square Yard| OWN| BUILDING | 10 Bed room house| OWN| INITIAL WORKING CAPITAL| Rs. 2. 0 Million| SAVING| IT- EQUIPMENT| 5 LAPTOPS, Audio & Music accessories| OWN| ECD REQUIRED MATERIAL| Chairs, tables, book storage, carpets, cribs, Block play accessories, Strollers and other ECD required materials| OWN| Intangible Resources| Resource| Description| | HUMAN CAPITAL RESOURCE| * Expertise in early childhood development and Montessori directors (best knowledge in children psychology). Expertise of different area like MBA – Education Leadership, MBA HRM, MBA-Marketing * Knowledge of local business environments (specially small and medium business)| INNOVATION RESOURCE| * Innovative ideas to analyze business requirements with specialized software tools * Variety of ideas t o develop complex business software * Innovative ideas to educational products| REPUTATIONAL RESOURCE| Reputation for exceptional customer/ parents * Having good reputation with educational services due to affordable cost.Reputation with universities * Good reputation with educational institutes and teachers training and management institutes for competent young graduates resources for cheap source of input Reputation with universities * Good reputation in educational industry| TRAINING RESOURCE| * Expertise in child growth and development * Skill in cognitive development * Knowledge of health safety and nutrition * Personal management| * Capabilities Functional Area| Resources| Capabilities| |PROJECT FEASIBILITY| Montessori directors and educational professional / ECD required materials / Computer equipment and building| Business plan for early childhood development center and its impact on into children development center’s profitability| REQUIRED EDUCATIONAL STAFF | Montes sori directors and educational professional / Innovative resources/ ECD required materials / Computer equipment’s| Art of translating business requirements into children development center for maximum customer/ parents satisfaction| MARKETING| Marketers| Promoting and marketing children development center and also promotes the teacher training program | TEACHER TRAINING PROGRAM| Training professionals| * Expertise in child growth and development * Skill in cognitive development * Knowledge of health safety and nutrition * Personal management * Financial management * Excellent Relationship with parents and children| EXTERNAL ENVIRONMENT ANALYSIS 2. 1. GENERAL ENVIRONMENT ANALYSIS a. Demographics Population by Age Groups ; Pakistan Projection (000s)| AGE GROUP 2005 2010 2015 2020 2025 2030 | TOTAL M+F 155,772 173,383 192,262 211,397 229,377 246,272| MALES 0? 4 9,562 11,886 12,429 12,711 12,350 12,062| 5? 9 10,047 9,287 11,631 12,205 12,513 12,180| 10? 4 10,130 9,936 9,210 11,55 4 12,133 12,446| 15? 19 9,897 10,047 9,878 9,161 11,503 12,084| 20? 24 7,885 9,767 9,958 9,801 9,089 11,428| 25? 29 6,240 7,729 9,655 9,859 9,706 9,001| 30? 34 5,077 6,099 7,627 9,555 9,763 9,617| 35? 39 4,460 4,957 6,008 7,536 ,459 9,673| 40? 44 4,042 4,349 4,869 5,919 7,440 9,354| 45? 49 3,465 3,926 4,249 4,770 5,812 7,320| 50? 54 2,796 3,331 3,795 4,120 4,637 5,664| 55? 59 2,035 2,633 3,155 3,609 3,932 4,440| 60? 64 1,543 1,854 2,416 2,911 3,346 3,662| 65? 9 1,199 1,341 1,625 2,133 2,587 2,992| 70? 74 841 973 1,100 1,346 1,782 2,179| 75+ 921 1,077 1,271 1,482 1,796 2,315| TOTAL 80,140 89,190 98,874 108,670 117,849 126,417| Source: World Bank's World Development Indicators (WDI) database| * Age structure * 0-14 years:  35. 4% (male 34,093,853/female 32,278,462) * 6. 5% population lies in the age group of 0-5yrs * 15-64 years:  60. % (male 58,401,016/female 54,671,873)   * 65 years and over:  4. 2% (male 3,739,647/female 4,157,870) Interpretation: * 60% of population falls under age of 35 means large market of young people and approx. 36% teen-ager have niche market for childhood development center. * Males and females constitutes around 51%, 49 % of the population respectively. * Population is migration from rural areas to urban to seek better economic opportunities. * Population growth rate is 1. 57% per year. b. Economic Segment Interpretations: * Inflation is the major factor of weak economic condition of Pakistan * Due to high discount rate local investment has been educed to around 50% * Government borrowing from private sector has created the liquidity crunch in the financial sector * Employment status shows marginal changes i. e. decrease in the comparative profiles of employees and self-employed workers while increase in the case of employers. * Due to week investment in large sector SME sector is growing at rapid pace * GDP growth at around 2. 4 % due to devastating flood c. Socio Culture Segment Interpretations: * Pakistan is the 10th large st country in the world according to the size of the labor force * In 200809, the estimated labor force grew by 3. % * The growth in female labor force was greater than male labor force and consequently the increase in female employment was greater * The increase in self-employed persons as well as unpaid family workers indicates that activities at the household level are increasing * Population is migration from rural areas to urban to seek better economic opportunities * Pakistan is the most urbanized nation in South Asia making up 36% of its population, (2008) Urbanization rate is 3% (2005? 10). * Urban population in Pakistan will constitute 50% of the total. The rate of urbanization in Pakistan will continue to increases due to the past high growth rates. * More than 50% of urban population (2005) lived in eight urban areas: Karachi, Lahore, Faisalabad, Rawalpindi, Multan, Hyderabad, Gujranwala and Peshawar. Interpretations: * 2008? 9, the estimated labor force grew by 3. 7%. * The growth in female labor force was greater than male labor force and consequently the increase in female employment was greater Population of Major Cities of Pakistan| CITY| 1981| 1998| CAGR (%)| 2010| | | | | | | KARACHI| 9,339,023| 5,208,132| 3. 49| 13,386,730| | LAHORE| 5,143,495| 2,952,689| 3. 32| 7,214,954| | FAISALABAD| 2,008,861| 1,104,209| 3. 58| 2, 912,269| | RAWALPINDI| 1,409,768| 794,834| 3. 43| 2,013,876| | MULTAN| 1,197,384| 732,070| 2. 93| 1,610,180| | HYDERABAD| 1,166,894| 751,529| 2. 62| 1,521,231| | GUJRANWALA| 1,132,509| 600,993| 3. 79| 1,676,357| | PESHAWAR| 982,816| 566,248| 3. 29| 1,386,529| |QUETTA| 565,137| 285,719| 4. 09| 871,643| | ISLAMABAD| 529,180| 204,364| 5. 7| 972,669| Interpretations: * In 1950, only 29. 8 % of people lived in urban areas whereas by 2020, an estimated 57% will live in c cities. * Karachi city’s population is growing at about 5% per year including an estimated 45,000 migrant workers coming to the city every month. * Urban expa nsion can be the key to continuing economic success * It will unfold opportunities for investment in many new markets for example, infrastructure, transportation, healthcare, education and character building. Table: Civilian Labor Force, Employed and Unemployed for Pakistan (in millions)| | 03-04| 05-06| 06-07| 07-08| 08-09| | Labor Force | 45. 5| 50. 05| 50. 33| 51. 78| 53. 72| | Employed | 42| 46. 95| 47. 65| 49. 09| 50. 79| | Unemployed | 3. 5| 3. 1| 2. 68| 2. 69| 2. 93| | Source: Various issues of Labor Force Survey Federal Bureau of Statistics| | Interpretations: * Unemployment rate is higher as compared to the last statistics. * The change is due to female than male and urban than rural unemployment rates. Interpretations: * Employment comprises all persons ten years of age and above who worked at least one hour during the reference period and were either â€Å"paid employed† or †self-employed†. The labour force is growing and the growth in FY09 is greater t han that in FY 08. Table : Employment Status by Sex (%) | 2007? 08| 2008? 09| | Total Male Female| Total Male Female| Employers| 0. 9| 1. 2| NA| 1. 2| 1. 5| 0. 1| Self employed| 34. 2| 39. 6| 12. 8| 33. 3| 38. 7| 13. 1| Unpaid family Helpers | 28. 9| 19. 7| 65. 0| 29. 7| 20. 2| 65. 0| Employees| 36. 0| 39. 5| 22. 2| 35. 8| 39. 6| 21. 8| Total| 100. 0| 100. 0| 100. 0| 100. 0| 100. 0| 100. 0| Interpretations: * 2008? 09 employees increased both in rural and urban setting. * Employers almost remained the same during 2007? 08 and 2008? 09. * Self-employment increased in 2008? 09.This emphasizes the fact that in formalization of our sectors is taking place. * The increase in self-employed persons as well as unpaid family workers indicates that activities at the household level are increasing. * Employment status shows marginal changes i. e. decrease in the comparative profiles of employees and self? employed workers while increase in the case of employers Interpretations: * The self? emp loyed males have decreased while female self-employed has increased. * The increase in self-employed persons as well as unpaid family workers indicates that activities at the household level are increasing * Employment status shows marginal changes i. e. ecrease in the comparative profiles of employees and self-employed workers while increase in the case of employers. Interpretations: * 45. 1% labour force is employed in agriculture. * 13. 6% labour force is employed in services. * 50% 0f population is residing in urban areas so emphasis will shift towards other sectors. Table: Employed labour force by sector sector| 2007-08| 2008-09| | total| male| female| total| male| female| Agriculture | 44. 6| 36. 9| 75. 0| 45. 1| 37. 3| 74. 0| Manufacturing | 13. 0| 13. 3| 11. 8| 13. 0| 13. 3| 11. 9| Construction| 6. 3| 7. 8| 0. 4| 6. 6| 8. 3| 0. 4| Transport| 5. 5| 6. 8| 0. 2| 5. 2| 6. 6| 0. 2| Services| 13. 7| 14. 4| 10. 6| 13. 66| 11. 1| 11. 6| Others| 2. 3| 2. 9| 0. 2| 0. 10| 2. 9| 0. 3|So urce: Labour Force Survey 2008-09 Federal Bureau of statistics Interpretations: * 11. 6% female and 11. 1% males are in services, which indicate as compared to males females are more in service sector. * 24. 4% females are working in other sectors. * The growth in female labor force was greater than male labor force and consequently the increase in female employment was greater Table: Employed-Pakistan and provinces Area/Province| Employed| | 2007-08| 2008-09| | Total| Male| Female| Total| Male| Female| Pakistan| 49. 09| 39. 06| 10. 03| 50. 79| 40. 04| 10. 75| Rural| 34. 48| 25. 79| 8. 69| 35. 54| 26. 46| 9. 09| Urban| 14. 1| 13. 27| 1. 34| 15. 25| 13. 59| 1. 66| Punjab| 28. 97| 22. 07| 6. 9| 29. 95| 22. 68| 7. 27| Sindh| 12. 26| 10. 43| 1. 83| 12. 72| 10. 67| 2. 05| KhyberPukhtoonkhua| 5. 73| 4. 65| 1. 08| 5. 97| 4. 77| 1. 2| Balochistan| 2. 13| 1. 91| 0. 22| 2. 15| 1. 92| 0. 23| Source: Labour Force Survey 2008-09| Interpretations: * This table gives a comparison between employmen t figures in FY 07-08 and 08-09 * The general trend is a rise in employment in both rural and urban areas, and in both genders * Higher rate of rise is registered in Punjab as compared to other provinces Table: Formal and Informal Sectors? Distribution of non?Agriculture workers (%) Sector| 2007-08| 2008-09| | |   | | Total| male| female| total| male| female| Total| 100| 100| 100| 100| 100| 100| Formal| 27. 2| 27. 2| 27. 4| 26. 7| 26. 6| 27. 6| Informal| 72. 8| 72. 2| 72. 6| 73. 3| 73. 4| 72. 4| Rural| 100| 100| 100| 100| 100| 100| Formal| 24. 9| 25. 9| 23. 2| 23. 8| 24| 22. 2| Informal| 75. 1| 74. 1| 76. 8| 76. 2| 76| 77. 8| urban| 100| 100| 100| 100| 100| 100| formal| 29. 5| 29. 2| 29. 4| 29. 4| 29. 1| 32. 8| Informal| 70. 5| 70. 8| 70. 6| 70. 9| 70. 9| 67. 2| Source: Labour Force Survey 2008? 09 Federal Bureau of Statistic | Interpretations: Large amount of in formalization is evident both in agricultural as well as non-agricultural sectors * In formalization is rising and that it is more pronounced in rural than urban areas. * According to gender, males are shifting from the formal sector so are females. d. Environmental Segment Interpretations: * Pakistan is at high risk of climatic vulnerability which results in heavy floods in the country and poses threat to agricultural sector 2. 2. INDUSTRY ENVIRONMENT ANALYSIS *Map may not be accurate or to scale . It is a mere representation Gilgit-Baltistan formerly known as the Northern Areas is the northernmost political entity within Pakistan. Gilgit-Baltistan covers an area of 72,971 km? (28,174 mi? ) and is highly mountainous . It has an estimated population approaching 1,000,000.Its administrative center is the city of Gilgit (population 216,760) Gilgit Baltistan is administratively divided into two divisions which, in turn, are divided into seven districts Division| District| Area (km? )| Population (1998)| Headquarters| Baltistan| Ghanche| 9,400| 88,366| Khaplu| | Skardu| 18,000| 214,848| Skardu| Gilgit| Gilgit| 39,300| 383,324| Gilgit| | Diamir| 10,936| 131,925| Chilas| | Ghizar| 9,635| 120,218| Gahkuch| | Astore| 8,657| 71,666| Gorikot| | Hunza-Nagar| | | Aliabad, Sikandarabad| Gilgit-Baltistan totals| | | | | | 7 districts| 72,971| 970,347| Gilgit| DEMOGRAPHICS OF GILGIT BALTISTAN: * Population statistics for the research are based on the Gilgit Population Censes carried out in 1998, according to which total population of Gilgit is approximately, 0. million * 85% of the total population lives in rural areas. * Gilgit Baltistan is traditionally male dominated, with women working primarily in the home or in agriculture. * Average household size is approximately eight people. Characteristics | Gilgit Baltistan| National| Per capita Income | US $350 | US $1046 | Literacy rate| 38% | 56% | Population Doctor Ratio | 1:4100 | 1:1183 | Maternal Mortality Rate | 600/100000 | 272/100000 | Total Fertility Rate| 4. 6 children per woman | 3 children per woman | * The study reveals that the ag e structure of the population was typical of a society with a youthful population * . t shows a pyramidal age structure due to a large number of children less than 15 years of age * 52% of the population is in age group of 15-64 * Less than 4%were over 65 years of age. * About half of the total women population was in the reproductive age group15-49 years. This is a major reason for population growth. * Education turned out to be an important factor influencing individual’s attitude and approach on various aspects of life. Majority(77%) of married women in Gilgit Baltistan are not educated, * Despite this it is encouraging to note that a significant proportion (39%)of the women is engaged in gainful employment. CURRENT FERTILITY ASFR| Urban| Rural| All Areas| 5-19| 44. 5| 66. 2| 58. 2| 20-24| 171. 7| 219. 2| 201. 1| 25-29| 245. 7| 279. 5| 267. 1| 30-34| 181. 1| 218. 2| 204. 7| 35-39| 73. 2| 143. 1| 119. 4| (NIPS Quarterly Newsletter issue no 9, march 2010) * Total fertility r ate in Gilgit Baltistan is 4. 6 children per woman,whereas fertility rate in rural (5. 1 children per woman) is higher as compared to urban areas( 3. 8 children per woman). Education level is the most conspicuous differentials in fertility. EDUCATION SECTOR SUMMARY We have selected the educational industry and analysis is as follows: Legend: Size of Industry Statistical Summary of Education Sector of Gilgit-Baltistan: Institutions|District| Primary Schools| Middle Schools| High Schools| Colleges| | Boys| Girls | Co-Edu| Total| Boys| Girls | Co-Edu| Total| Boys| Girls | Co-Edu| Total| Boys| Girls | Co-Edu| Total| Gilgit| 58| 50| 119| 227| 35| 21| 9| 65| 27| 20| 0| 47| 4| 2| 0| 6| Ghizer| 44| 17| 118| 179| 7| 3| 8| 18| 13| 1| 3| 17| 1| 1| 0| 2| Diamer| 128| 18| 25| 171| 21| 0| 0| 21| 8| 1| 0| 9| 1| 0| 0| 1| Astore| 46| 21| 49| 116| 19| 11| 0| 30| 13| 2| 1| 16| 1| 0| 0| 1| Skardu| 187| 86| 118| 391| 50| 21| 7| 78| 20| 9| 3| 32| 3| 1| 0| 4| Ganche| 57| 30| 112| 199| 17| 11| 4| 32| 20| 3 | 1| 24| 1| 0| 0| 1| Estimate: * In Pakistan especially in Gilgat Balistan have very competitive environment of educational industry. * Many of organization and NGOs are working on this industry.Legend: Industry growth Estimate: * In Gilgat Balistan have chance for growth in educational industry. * Below 6 year education school are not available in Gilgat Balistan. Legend: Employment growth Teachers| District| Primary Schools| Middle Schools| High Schools| Colleges| Grand Total| | Male| Female| Total| Male| Female| Total| Male| Female| Total| Male| Female| Total| Male| Female| Total| Gilgit| 302| 432| 734| 252| 225| 477| 348| 127| 475| 87| 38| 125| 989| 822| 1811| Ghizer| 226| 245| 471| 122| 15| 137| 156| 10| 166| 15| 0| 15| 519| 270| 789| Diamer| 273| 37| 310| 168| 0| 168| 96| 11| 107| 21| 0| 21| 558| 48| 606| Astore| 192| 74| 266| 13| 44| 157| 112| 7| 119| 15| 0| 15| 432| 125| 557| Skardu| 564| 385| 949| 239| 99| 338| 108| 24| 132| 38| 22| 60| 949| 530| 1479| Ganche| 252| 148| 400 | 155| 44| 199| 244| 21| 265| 15| 0| 15| 666| 213| 879| Total| 1809| 1321| 3130| 1049| 427| 1476| 1064| 200| 1264| 191| 60| 251| 4113| 2008| 6121| Emerging Trends in an Industry Trend| Trend Nature| Description| 1| Level of education| | 2| Required for best teacher| | 3| | | 4| | | Educational Statistics Gilgit-Baltistan Important information / Statistics Regarding the Education Sector of Gilgit-Baltistan| | Literacy Rate| Year| Male| Female| Both| | 1981| 24%| 3%| 15%| | 1998| 53%| 22%| 33%| | 2008 (Projected)| 57%| 27%| 43%| | | | | | | Teacher Student Ratio| Level| Institutions| Teaching Staff| Enrollment| Student Teacher Ratio| Govt.Schools| 1672| 5870| 151508| 1:26| Govt. Colleges| 15| 251| 6233| 1:25| Total| 1687| 6121| 157741| 1:26| | | | | | District Wise Comparison (Government Vs Private)| District | Government| Private| | Institutions| Enrollment| Institutions| Enrollment| Gilgit| 345| 43188| 160| 21070| Ghizer| 216| 18458| 146| 23303| Diamer| 202| 16457| 11| 1213| Astore| 163| 12610| 29| 2729| Skardu| 505| 44588| 116| 18575| Ganche| 256| 22440| 70| 6882| Total| 1687| 157741| 532| 73772| | | | | | % age Govt. Vs Private| 76%| 68%| 24%| 32%| 1) Threats of New Entrants Threats in education sector: * Poverty – Cost of education * Low enrolment and high dropout * Gender inequities Lack of availability of well-resourced educational institutions * Geographical and cultural constraints * Lack of awareness about value of education * Reluctance of teachers to serve in hard areas * Lack of special education institutions Threats of New Entrants| Analysis| Barriers to Entry| | Economies of Scale| | Product Differentiation | | Capital Requirement| | Switching Cost| | Access to Distribution Channel| | Cost disadvantages independent of scale | | Government Policy| | Interpretation: * 73% has access to Primary Education * 27% are out of Schools age 5-9 Years * Dropout Rate is 9% at primary level * Projected literacy rate (64 Male, 38 Female )overall 51% * Stu dent Teacher Ratio 1 : 23 5-9 Years Population( 92554 Male, 85942 Female) Total 178496 * 5-9 Years Enrolment ( 74638 Male, 55166 Female) Total 129804 * Children attending primary schools in Gilgit-Baltistan in 2009-10 is 73% where as 81% Boys and 64% Girls. 2) Bargaining power of Buyer 3) Bargaining power of Supplier 4) Intensity of rivalry among Competitors Intensity of rivalry among competitors| Analysis| Numerous or Equally Balanced Balance Competitors| | Fast Industry Growth| | High /low Fixed or Storage Cost| | Lack of Differentiation or Low Switching cost| | High Strategic Stakes | | High Exit Barriers| | 2. 3. C OMPETITOR E NVIRONMENT A NALYSISCompetitor Name| Size of Competitor| Specialization| Product line categories| Shining Star| Medium| vocational training and middle school , vocational trained staff| | Mehnaz Fatima| large| montessori and special education, montessori trained| | Mountain School| Small| montessori – middle school, trained staff| | ECDC KU| Small| early childhood developmental center, montessori experienced teachers| | APS| Large| | | | | | | RESULTS FROM INTERNAL ; EXTERNAL ANALYSIS 2. 1. RESOURCES T O B UILD Intangible Resources| HUMAN CAPITAL RESOURCE| * Marketing Research experts to conduct research for launching new software products for small and medium size segments * Accountants required to receive fees from parents | ORGANIZATIONALRESOURCE| * Management resources required to formulate organizational structure * SOP for school day to day business operations for creating exceptional value to parents or customers| Access to the Promotional Platform| * PR department to establish that requires people have exceptional PR with the exhibiting authorities, print and electronic media for promoting products on promotional channel| Tangible Resources| Additional Financial Resources | * Additional financial resources required with working capital requirement either from borrowing or investment from investor| 2. 1. S. W. O. T ANAL YSIS 2. 1. Strengths: * Low student-teacher ratio * English as a medium of instruction * Affordable to income group Accessible location for Pakistan steel worker’s children * Well-trained and qualified teaching staff * Up-to-date and extensive curriculum * Well maintained order and discipline * Environment conducive to joyful learning * Adequate security measures * Availability of adequate and modern facilities * Contribution to societal development * Weakness: * Time required for gaining recognition in the society * Higher rental cost for accessible locations * Insufficient area for playing fields to practice sports such as cricket, hockey etc. * Opportunities: * Overall increase in demand, linked with the growing population. * Government incentives and policies conducive for private investment in * education sector Gap between number of school going age children and actual enrolments in schools * Growing general public awareness (especially in urban areas) about * importanc e of quality education * Limited access to affordable, quality education. * Minimal budget allocation by government to education sector * Limited number of government/public schools * Poor facilities in government schools * Threats: * New entrants can easily share the business * Difficulty in retaining qualified teachers * Revival of public/government schools in the future through effective * Government policies and regulations. Company Information 4. 1 Company NameGlowing Pearl Education Center (GPEC) 4. 2 Company logo 4. 3 Company Vision The early Child Hood Development Centre will provide a broad, holistic early childhood education that follows the highest International standards of excellence. The Centre’s curriculum will be taught by competent early Childhood educators, is designed to help lay strong foundations for a child’s continuing education and growth 4. 4 Company Mission Our mission is to develop young men with active and creative minds, a sense of understa nding and compassion for others, and the courage to act on their beliefs. We stress the total development of each child: spiritual, moral, ntellectual, social, emotional, and physical . Each child is an individual; that all children are creative; that all children need to succeed. Therefore, School respects the individual needs of children; fosters a caring and creative environment; and emphasizes the social, emotional, physical, intellectual development of each child. To provide a safe, caring, therapeutic environment where students with psychiatric, educational, and social challenges can best develop the skills and character necessary to rejoin their communities with success. The school will design programs and learning experiences that promote academic achievement and the personal and social growth of every student.As a richly diverse community of learners that values all its Members School will provide a safe and productive learning environment in which students can communicate effectively, think critically, solve problems and are technologically literate through a variety of curricular and extra-curricular activities. Through a challenging course of study with high standards, students will become responsible learners who can not only work collaboratively, but also be accountable for their own academic and developmental progress. 4. 5 Short –term Objectives: Year| Objectives| April 2012- July 2012| * Advertising campaign at first level to introduce our brand GPEC (Glowing pearl educational center), your child glow as pearl in all among children. Aug 2012- Nov 2012| * By using current resources will establish school * Hiring of helping staff which are trained as Montessori trainer. | 4. 6 Long –term Objectives: Year| Objectives| Dec 2012- Dec 2015| * We would get 50% education market share in 3 years * More than 50% people of Gilgat Balistan should be aware of our brand GPEC. in 3 years * 50% people of Gilgat Balistan should be preference to o ur brand GPEC. in 3 years * We should at least 2 campus (one in Gilgat and other in Diyamer) of our brand GPEC to become market leader in 3 years| Jan 2016- Jan 2018| * We would open more campus other than Gilgat, we target the Khyber pakhtoon khowan which have more close nvironment and people life style etc * At least 5 campuses open in Khyber pakhtoon khowan during next 3 years. | 4. 7 Partner Profile: Muniba Islam| Expertise| | Academic Qualification| | Working Experience| | Working Experience History| | Najum-us-Sehar| Expertise| | Academic Qualification| | Working Experience| | Working Experience History| | Kanwal Gill| Expertise| | Academic Qualification| | Working Experience| | Working Experience History| | BUSINESS LEVEL STRATEGY 5. 1 Competitor product Detailed Analysis the product feature analysis before conducting the survey: Features| Competitor 1| Competitor 1| Substitute product| Our product| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 5. 2 Survey Quest ionnaire SummaryThe survey is conducted among 100 peoples Around 73% Around 47% 67% of 33% of businesses uses paper based system 26% using SMS 7% of 20% CHARTS ; GRAPH MARKETING STRATEGY * Market Segmentation Segmentation Variable a) Geographic :City b) Demographic : working Woman, Income * There are two broad market-positioning options available to a Montessori School Based on the household income; the target market will be middle income group. * Based on the target market’s preference, the school will provide quality education at an affordable fee. * Irrespective of the education services, income based target market will play a crucial role in the overall positioning of the school. Any entrepreneur planning to open up a Montessori school should first decide upon the objective of the venture. Various options available in this regard may include: * To plan a Montessori school with emphasis on Daycare services. * To establish a school as a Preparatory School for other reputed Primary Level Schools. * To establish a Montessori School with incremental expansion of services into primary and high school level. * Based on income level, the school can position itself for any of the following three broad income groups; THE HIGH INCOME GROUP: The upper income group segment is quality and reputation conscious. Most parents of the children enrolled in these schools belong to the different section of the society i. e. elf-employed businessmen, high paid government or private sector executives. Existing schools in the category charge a fee ranging from Rs. 5,000–10,000 per month. These schools are characterized by large custom built campuses, swimming pools, indoor as well as outdoor physical activities areas, and furnished spacious classrooms with heaters and air conditioners. These schools offer well designed modern course work, and employ highly trained Montessori teachers. MIDDLE CLASS INCOME GROUP: Schools in this category normally charge a fee ranging f rom Rs. 1,500-5,000 per month. These schools cater to children of well-educated and professionally employed parents.The important characteristics of these schools include well located school buildings that may be custom built or rented premises, modern course work adopted by other modern school systems, and comfortable class rooms with some provisions for playing area. LOW INCOME GROUP: The concept of Montessori education is not very old in this income bracket; however an increasing number of parents in this category have also now started sending their children to these schools. One of the major reasons is that most of the private schools at primary level now do not accept students directly in Class 1. This category of schools charges a monthly fee up to Rs. ,500. These schools have small buildings with little or no provisions for physical activities. KEY SUCCESS FACTOR: At a Montessori school level, teachers/attendants play a critical role in the success of learning process. Theref ore, it is suggested that staff employed by the school should be highly educated and properly trained for Montessori education. Before starting education services, it is recommended that teacher training program should be imparted. In addition to the quality of teachers employed, the teacher student ratio should be kept at a well-researched optimum level. The education curriculum should be well researched and comprehensive.In addition to paper course work, it is suggested that visual and other teaching tools should also be optimally used. Parents are conscious about the well being and safety of their children at schools, therefore, it is suggested that the school environment ensures security and should be free from any apparent hazards. The school should preferably not be located in a highly populated location or at a location with high traffic hazards. The area of the classrooms should be in line with the number of students in each classroom. Moreover, the classrooms should either be air-conditioned or at least well ventilated. Classrooms should also be well equipped with teaching as well as extracurricular activity aids.Adequate provisions for physical, either indoor or outdoor or both facilities should be made available. Continuous teacher parent interaction should also be a regular feature of the school education system. Formal registration is required for the setup of new Montessori and elementary schools 6. 2 Market Targeting a) City Variable b) Working Woman REGULATIONS: Formal registration is required for the setup of new Montessori and elementary schools with the Executive District Officer (EDO) Education. The application is to be submitted on a prescribed form which can be obtained from the department along with Rs. 5,000 registration fee and Rs. 500 annual subscription.Domestic rates apply on the utility bills if an institution is registered with the department. HUMAN RESOURCE MANAGMENT position| number| Monthly salary| Annual salary| Principal| 1| 20,000| 240,000| Teacher coordinator| 1| 12,000| 144,000| Activity teacher| 1| 10,000| 120,000| Computer teacher| 1| 12,000| 144,000| Teacher play ground| 6| 10,000| 720,000| Teacher KG1| 3| 10,000| 360,000| Teacher KG2| 2| 10,000| 240,000| Class1| 1| 10,000| 120,000| Class2| 1| 10,000| 120,000| Game teacher| 1| 12,000| 144,000| Accountant| 1| 12,000| 144,000| Student attendant| 5| 10,000| 600,000| Guard| 2| 8,000| 192,000| Peon| 1| 7,000| 84,000| cleaner| 2| 7,000| 168,000| PrincipalThe principal should be responsible for coordinating all the activities of the school including the hiring of teachers, developing liaison with the parents, maintaining and developing the brand name of the school for appropriate positioning, course design, admission tests and extracurricular activities. Teacher’s coordinator An experienced and trained Montessori school teacher is recommended for this post . The Coordinator would be assisting the principal in all school matters. He/she will be res ponsible for teachers’ attendance, their performance and evaluation. He/she has to collaborate with students, parents, staff and volunteers to ensure that group activities run effectively. Supervise and monitor the tutoring of students. Coordinate any special projects to increase coaching awareness among teachers including arranging guest speakers, visits and workshops. AccountantThe accountant will be responsible for book keeping and maintaining accounts, salaries, and other administrative expenditures. Teachers Experienced teachers or fresh graduates with a natural aptitude for teaching should be employed. A balanced mix of experienced and fresh teachers is recommended for efficient running of the school. Each teacher shall be given a class and held responsible for proper training, imparting knowledge, arranging co-curricular activities for the children and their performances in the examinations. Student Attendants The students in the elementary institutes are very young an d may also need attendants or baby-sitters. One attendant will be requiring for every two classes. Librarian / Activity TeacherOne person is recommended for running the library and for activity room. Computer Teacher The person should be responsible for the introduction of information technology to the young students and for proper arrangement of students’ games and basic computer learning. EQUIPMENT REQUIRMENT: The details of the different equipment required for the project is given in the following table. EQUIPMENT| QUALITY| COST PER UNIT| TOTAL COST| Computers | 3| 25000| 75000| PRINTERS| 1| 10000| 10000| AIR CONDITIONS| 3| 40000| 160000| FAX MACHINE| 4| 12000| 12000| TELEPHONE SET| 1| 10000| 4000| UPS| 4| 7500| 22500| TOTAL EQUIPMENT| 16| | 283,500| LAND AND BUILDING: AREA REQUIRMENT:For three hundred (300) students, 2. 5 canals of land comprising double story building would be sufficient. A purpose built building may also be purchased. The covered area should have 13 cla ssrooms, one common room for teachers, one room for principal, one for teacher coordinator and one room for the administration staff. Appropriate numbers of washrooms are suggested for teachers, principal, children and administration staff. A big hall should be allocated with proper divisions for library/ entertainment room, and tools. Space Requirements| REQUIRED AREA| Class Rooms| 6000| Teachers Staff Room| 144| Library/Entertainment Room| 500| Admin Rooms| 575| Computer Class| 400|Washrooms ; Kitchen| 270| Grounds| 6961| Total Covered Area Requirement| 14850| Market Segmentation and Targeting Graphical Representation . 6. 3 Positioning Perception Map: 6. 4 Product: Product Information: 6. 4. 1 Product Name We offer two different type of product of three different segments which are: 1. Child care system which target only one segment which are: a. Children Age between 0- 1. 5 years 2. Education development system which target on two segments which are: b. Children Age between 1. 5 - 3. 5 years c. Children Age between 3. 5- 6. 5 years 6. 4. 2 Product Features 6. 5 Price Fixed cost = Rs. Variable cost = Rs. ariable Cost= 0 ( As once software is developed there is no additional overhead involved in licensing the software) No Licenses to be issued=70 Cost Per License Per Year= 764,700 /70= Rs 10,924. 29 Cost Per License Per Month=10,924. 29/12= Rs. 910. 36 Markup Profit Percentage = 10% Profit= 910. 36 * 10% =91. 04 Price Will be Charged= Cost Per License Per Month+ Profit=910. 36 + 91. 04=Rs. 1,001. 4 (approx. 6. 6 Promotional Strategy Promotion type| Detail | Advertisements in newspapers| | Company website| | Facebook | | | | 6. 7 Distribution Strategy ORGANIZATIONAL STRUCTURE Glowing Pearl Education Center organizational chart CVS Appendix I FOR QUESTION Appendix II FOR Budgeting